Free Business Idea #3: Appventure, An Adventure Planning App for Big Cities

If you’re like me, the biggest puzzle of a weekend in a new city (or even in your own) is how to squeeze the most adventure out of the least amount of time.

Enter Appventure, my latest free idea for you enterprising chaps out there. Think of it like Tinder for adventures. I love this one, and if you don’t end up working on it, I might get around to it.

What am I proposing?

The Appventure app plans and plots out micro-adventures for you based on personality type and preferences. So, for instance, if you go to Atlanta, Appventure might plan a daytime agenda for you that includes floating down the Chattahoochee River, walking the Atlanta Beltline, visiting the World of Coke, and getting drinks at the Red Phone Booth.

All throughout the adventures of a day, the app will prompt you to complete certain fun challenges to add an extra social component.

How does it work?

The app collects basic demographic and preference data from its users, then asks a series of questions to develop an Adventure Profile for each users. That adventure profile determines the kinds of micro-adventures the user is shown when she clicks “Build an Adventure” in the app at the start of a day.

The app provides an auto-generated adventure series. As you go through the series of adventures, you can swipe left or right on adventure opportunities to indicate interest or disinterest and to customize your results.

Once you finalize your adventures for the day, adventures are laid out in chronological order and build to a final conclusion. The adventure itself is gamified in app, with points assigned for adventurers who complete certain steps or tasks (“start a conversation with an attractive stranger” or “ask a stranger for $10”). Points get users access to the top experiences and most exclusive attractions in Atlanta. Appventure can also offer discounts or other promotions based on partnerships with area establishments featured in-app.

Who is the target user?

The target users are twenty-somethings who have moved to or are vacationing in new cities. These twenty-somethings typically want adventure and want socialization but are too afraid or shy or lazy to get it. The app brings adventure to within a few clicks away. It works just as well for a group as for individuals (whether you’re flying solo or as a team will reflect in the adventure choices the app gives you).

Why would the target user want to use it?

Trying new things is one of the fastest and most socially rewarding ways to get to know a new city. This app removes the complexity of making decisions about what to do first. It brings distributed and diverse local knowledge about all of the coolest parts of a city right into your phone.

How does this make money?

The app can make revenue in two primary ways:

  1. Freemium Fees: provide a basic free service but charge for upgrades, special adventures
  2. Product/Business Placement: businesses pay for privileged spots in recommendations

What’s promising about this idea’s implementation?

This app borrows concepts from several popular apps, including Tinder, Pandora, and Spotify. The swiping/matching concept has proven to be a huge driver of growth and experience customization in Tinder, and Spotify/Pandora’s own musical genome technology has pioneered AI that can make very accurate guesses about the kind of content an app user will like. This app is promising in that it can combine both to create customized adventure experiences.

What will be the challenges of implementation?

The challenge of implementing this app concept will be feeding it sufficient data and microadventures to make recommendations to users. This app’s recommendations need to be on par with those your best friend would make to you, and that’s going to take interviewing lots of people and scouting lots of places within a city.

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James Walpole

James Walpole is a writer, startup marketer, and perpetual apprentice. You're reading his blog right now, and he really appreciates it. Don't let it go to his head, though.

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