Have you ever traded sports cards?
When I was young, I briefly owned a collection of baseball cards. Even though, I didn’t follow professional baseball at all, I still enjoyed owning cards for talented players, players on cool-sounds teams, etc. It felt good to have cards for prestigious players.
That feeling of exclusivity appeals to people of all ages now who trade in the sports card market. People invest in cards for new athletes, and with time sports reality bears out which cards (and which athletes) mean much.
What if there was a similar kind of mentality with business cards?
Think about it: all those business cards you’ve collected over the year correspond to businesspeople. Wouldn’t you want to collect a few from real winners along the way? 5 years, 10 years, 15 years, or more down the line the person you used to work with will have proven to be amazing or forgettable.
Imagine for example this discovery: “Oh wow! A Steve Jobs 1970 business card!” (Apparently a person did spend a lot of money to acquire one).
One day someone might say “Cool! A 2019 James Walpole.”
Business cards could have their own version of “stats” – quick numeric rundowns of revenue generated, sales done, customers supported, etc. depending on the person’s career.
This is a fun thought experiment, but if you think about it, it really does make business cards significantly more valuable. In addition to having a longer-term value (as a sort of “piece” of someone’s future career), a business card will tell you how they stack up stats-wise against other people who might want a job or want to work with you.