Is your software cumbersome and complicated? Does it require months of training to use and years of experience to master? Make the challenges into an adventure. Salesforce does. If you’re not a sales or marketing person, you should know that Salesforce is the […]
Conference marketing has become a bit uninspired over the years. Companies tabling at events will collect business cards for generic giveaways, ask people to sign up for generic email lists, and give away branded promotional items. It’s boring, and it’s […]
(This is not a serious post. A colleague of mine in sales complained about the difficulty of opening our office door today, so I informed him my new workout routine for salespeople would become the subject of today’s blog. He’s […]
Being questioned is hard. When other departments or employees in a company start to question our marketing teams, a natural response is to curl up into defensiveness mode. We assume that other teams just don’t understand us or our brilliant plans, […]
Most presentation decks look awful, and no one knows what to do with that fact. We’ve had Powerpoint now for almost two decades (?) and most of us still don’t know how to make clean, simple, well-designed presentations. Even one […]
If you’re like me, you don’t like having your life sucked away. In other words, you don’t like spending a lot of time on Facebook, even if your compulsive FOMO draws you back from time to time. If you’re smart, you’ve […]
I enjoy being sold to. Weird, right? I think the art of selling is a beautiful thing to watch if it is done well, a pathetic thing to watch if done poorly, and an admirable thing to watch if attempted […]