5 Unconventional Sponsorship Ideas

Design-oriented companies like Invision should be sponsoring designers who post frequently on portfolio sites like Dribble. Halloween costume stores should sponsor cosplayers and great amateur costume artists. Spotify should be sponsoring playlist creators – great way to incentivize and reward […]

The Adventure of Enterprise Software: Salesforce, Mascots, and the Heroic Customer

Is your software cumbersome and complicated? Does it require months of training to use and years of experience to master? Make the challenges into an adventure. Salesforce does. If you’re not a sales or marketing person, you should know that Salesforce is the […]