Interview the Interviewers

Sometimes you can get the most interesting stories when you ask storytellers to talk about themselves. Today I interviewed a journalist who has been covering the blockchain industry for years and years (typically he interviews my company not the other way […]

The Adventure of Enterprise Software: Salesforce, Mascots, and the Heroic Customer

Is your software cumbersome and complicated? Does it require months of training to use and years of experience to master? Make the challenges into an adventure. Salesforce does. If you’re not a sales or marketing person, you should know that Salesforce is the […]

The World is a Theme Park

Who doesn’t love theme parks? Disney’s Magic Kingdom gives us the lands of “yesterday, tomorrow, and fantasy.” EPCOT takes us around the world. Universal Studios takes us into the movies, from Harry Potter to The Mummy. We’re even more fascinated by fictional theme parks like […]