How do you stand out as a vendor when you’re walking a conference floor full of companies trying to sell their stuff?
Over my few years of startup marketing experience I’ve started to pick up the habit of seeing unconventional opportunities for brand exposure that don’t cost much – if anything.
At one event, that looked like taking free photos for attendees with my digital camera, and singing karaoke. At another that looked like setting up a mobile recording studio and interviewing speakers.
Sometimes the “guerilla marketing” is a lot simpler than that.
This year at one tradeshow I wanted an aid to starting conversations with attendees. My name badge looked like everyone else’s, but I happened to have a nice Bitcoin-branded sticker.
People have generally heard of the Bitcoin brand and – like it or not – tend to have some opinion or curiosity about it. This sticker would serve as a pre-conversation calling card for me and maybe start some conversations.
Through the conference it certainly factored into a couple of interactions at least. At the marginal cost of slapping a sticker onto my name badge, I successfully turned a standard conference gear item into a promotional tool.
Moral of the story? Carry stickers you can put onto things – and always be on the lookout for unusual things you can do to stand out and catch eyes in the crowd.