Dancing Is the Highest Form of Networking

Tonight at a wedding I met the head of a significant organization in my industry. Shortly after we were both out on the dance floor enjoying Bruno Mars’s “Uptown Funk.”

It was an interesting transition: from talking serious business to grooving out. But it worked.

Networking is all about building connection, trust, and mutual regard. Conferences help. Introductions help. Mutual acquaintance helps. But for all there, there’s nothing like hitting the dance floor.

When you dance with other people, you bond over a basic human enjoyment – moving. You show your vulnerability in being willing to be fun or silly – making it easy for others to be fun and silly. You set others at ease. You create immediate positive memories with the people you just met, or haven’t met.

I have two prescriptions:

  1. If you have the opportunity to go dancing with your professional contacts, do it.
  2. If you’re hosting an event, make music and dancing a part of the agenda. It works!
James Walpole

James Walpole is a writer, startup marketer, and perpetual apprentice. You're reading his blog right now, and he really appreciates it. Don't let it go to his head, though.

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