“New and Sleek” Is Getting Kind of Boring

What makes for a good gym?

I was checking out a local one online recently and noticed that it had all-new (or else very recent) equipment and that polished, clean, modern, “new” look which seems so common in many chain gyms these days.

It occurred to me that this is what lots of folks seem to want in all kinds of things these days: hotels, schools, salons, apartment complexes. We like new and sleek and modern and clean and franchised. We don’t seem to want to use any thing or place that has been lived-in before us.

I get the appeal. New stuff is nice. Clean stuff is nice.

But it’s also kind of boring.

What kind of story can you attach to a place that has no sense of history, and no sign that other humans have done anything there?

When it comes to a gym, I’d much rather work out in a place that has 50 years of history on it, photos of multiple generations of hard-working athletes on its walls, and some legacy of which I can be a part.

Maybe I’m not the only one, and maybe our tastes will change once the taste for “newness” reaches its peak. Maybe we’d like to put a premium on places with character and stories.

Gyms that are new and shiny.

I’d rather work out in a gym that’s 40 years old, that’s seen years and years of

James Walpole

James Walpole is a writer, startup marketer, and perpetual apprentice. You're reading his blog right now, and he really appreciates it. Don't let it go to his head, though.

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